The Endeavor Racing Story

This journey began when I was on a flight home from the East Coast. I was reading a story in Bronco Driver magazine about Chuck Atkinson of BC Broncos, and his run on Baja. I read that article probably 15 times, and when I got home I picked up the phone and called Chuck. I had spent most of my youth in the deserts of Arizona, and had always dreamed of racing in Baja. I have also been an Early Bronco enthusiast since I bought my first one in 1974. After much discussion, Chuck finally said "just do it and you'll never regret it!". So the next call I made was to my friend, John McKinney. John is the CEO of Endeavor General Agency, an insurance company that I helped him start. I had known John for a few years, and knew he was the guy I wanted to have as a race partner. Besides, he was one of the only guys who I felt was crazy enough to say yes! So I called him and asked "hey..you wanna race in the Baja 1000?", he just said "absolutely!". I couldn't have picked a better race partner.

Thanks to all of our friends, family and supporters who have encouraged us to pursue a dream of racing in Baja. This is where we will let you know how it's going. Come back often to see our progress. In the mean time, just send money!

Preparing for the 40th Anniversary of the Baja 1000

Countdown to the Baja 1000 here. Sal Fish has recently announced some of the details surrounding the 2007 Baja 1000. It looks to be one of the longest races in the history of Baja, at about 1300 miles. We'll be ending the race this year in Cabo San Lucas. and will have 56 hours to get there. This will cause some significant logistical problems, and will require a dedicated team to pull it off! We think we have that team! We'll be splitting the driving duties between 4 teams this year. All drivers will have experience behind the wheel of a racer in Baja, so we're not just a bunch of rookies out there anymore. We are finalizing all of our support teams, and will be holding our first pre-race meeting in late August. We will be staying about 15 miles North of Ensenada this year, at Plaza Del Mar, on the shores of the Pacific Ocean. We want the team to focus on race preparation and not the night life of Ensenada. Celebration comes after the race! READ ABOUT OUR FIRST TEAM PLANNING MEETING HERE